Misleading Perfume and Cologne Advertising Essay -- Advertising Market

Misleading Perfume and Cologne Advertising You mould down to watch ane of your favorite TV shows superstar darkness and you see it, one of those aromatise commercials. On the screen you see a beautiful woman walking up a flight of stairs in an elegant dress with diamonds hanging from her ears and neck. Her face is a compute of perfection, with a slight hint of a beautiful smile. Entering on the left of the screen is a man in a grim tuxedo he wraps his arms around her and kisses her passionately on the lips. They both(prenominal) look at the screen and smile. On the bottom of the screen is a small bottle marked with a label of a recognisable perfume company. Now coming back into reality from the mesmerizing commercial, date what affect this perfume has to most of the typical consumers of this fruit. A consumer may recrudesce the perfume while at a nightclub in wander to attract some attention from members of the opposite sex. However relying on scarcely the fragrance to make them attractive to others may not achieve the want effect. Even though smell can be a truly powerful sense, it does not affect desirability as much as we would like to think. In fact advertisers usually spend millions of dollars in bless for these commercials to create ideal images for the perfume or cologne waters effect. more or less cologne or perfume commercials atomic number 18 misleading beca work they try to gift an image that their scent, and their scent alone, will create effects that are a lot unrealistic. Some common ploys cologne and perfume companys use are that their product will make one feel erect about themselves, make one look gorgeous and make one desirable to members of the opposite sex. Take for example the advertisements for Axe body spray, in whic... .... These commercials often portray unrealistic situations and reactions, which may mislead the consumer into believing the product will have an affect beyond the sens e of smell. The most dreadful smelling scents could be the top selling cologne or perfume if advertised in a way to catch the attention of the audience. A recent cologne ad did a set of commercials utilizing this statement, scent is one of the strongest ties to memory how do you want to be remembered? This sentence is evidence that the advertisers are trying to make you think that if you buy their product you will be remembered any time that someone smells anything similar to that product. Most perfume and cologne ads rely on half-truths As far as shopping for fragrances I might suggest that you go with a scent that you yourself enjoy and fatiguet rely on others to enforce your opinion with false advertising.