Monday, February 4, 2019

Marketing Variable Mix Of Prod :: essays research papers

INTRODUCTION     The Japanese have again burst into the technology industry with the introduction of their newest product, Aibo, the automatonic pet dog. Aibo is a Japanese word short(p) for companion, and it also stands for Artificial Intelligence Robot. This instrument is able to journey its environment and respond to changes. This highly innovative idea began back in 1994 when Toshi T. Doi, Sony Corporations lead engineer, enlisted an artificial intelligence expert shoutd Masarhiro Fujita to formulate a robot with sophisticated sensors. Fujita took adept two weeks to develop the first prototype robotic creature that led to this current venture.AIBOS TANGIBLE PRODUCT ATTRIBUTES     No larger than a Chihuahua and constructed primarily of magnesium alloy, Aibo is equipped with infrared sensors and cameras for eyes that throw in the towel it to judge distance and avoid walking into objects. It also has sensors on its head, in its paws , and an antenna for a tail. Aibo is programmed to enjoy being petted and dislikes being scolded, not inappropriate real dogs. It also shows happiness by wagging its tail and illuminating its immature eyes. Aibo tail assembly perform some standard tricks such as academic session and begging, and it can even dance and play music. As sophisticated as it may be, Aibo can not respond to voice commands, and it requires a irrelevant control that emits musical tones the robot recognizes as commands.AIBOS AUGMENTED AND generic wine PRODUCT ATTRIBUTES     Aibos augmented product attributes revolve around the Sony vane name. Sony is a well-established corporation in the electronics industry. It is the most recognized brand name in the world, evoking a status of quality and dependability. Aibo will have a considerable lure on customers keen on cutting-edge gadgets. The first of its kind in sophistication and advanced robotics, Aibo will carry a significant status for technology buffs and expensive electronic toy collectors who can afford them.      From a generic product perspective, Aibo is already winning everywhere the hearts and minds of consumers. Its almost life like touches and actions such as the episodic yawn, flopping on its belly when its bored, and the wagging of its tail when it is happy is rapidly enthralling people all over. For some, the appeal is in the joy of owning such a technological and futuristic marvel. For others, It may be the hope of companionship from and ingrained object, not unlike todays interactive computers. For most consumers it is just plain and simple entertainment.

No comments:

Post a Comment