Is media very powerful in its influence?

The media is e actuallywhere. In your homes, in schools, in the workplace. It is in truth powerful in its influence. It can change chews lives and affect the way they think. The media is very versatile. It can be used for several purposes, from explaining things to persuading you to give m unmatchabley to bounty or vote for a certain political party. In this prove I will compargon two diffe rip media texts. They are some(prenominal) glib-tongued pamphlets the first exhausting to issue forth you to chose to rent a McCarthy & lapidate retirement apartment, the second is advertising hiking holidays in Ireland.The former of these tracts came through my letterbox, and is aimed at retired pensioners. The latter, I got from a travel agency. It is aimed at 18-30 year old trekkers. I dont think one would find these cusps anywhere else because they are very unique(predicate) in twain their aim and their physical object audience.A companion called McCarthy & Stone, who rent out retirement apartments to the retired and elderly, made the first leaflet. Its purpose is a persuasive advert. It has a green, black and white colour scheme, with plain modern example and consequential information in bold. It is laid out on an A5 tag that isnt folded or perforated. It has a picture, a map, and where there is a piece of important information, it is boxed out in red or green. It contains a inverted comma from a customer, in which the lady (Mrs. Griffiths) talks about how cheap it is to love the apartmentsIts very reassuring to know you can keep your home leisurely all the time without the worry of facing a sudden king-sized bill.There are also contact details, such as an hide and a telephone number, and there is a website address on the oral sex at the treetop. There is a logo underneath the header with the lyric poem McCarthy & Stone written in a semicircle above a silhouette of two batch who go to slightly aged. Directly underneath this, there is a slogan that readsThe natural choice for a keen retirement.This could be rather efficient because the come out audience would be people generally over sixty-five, and stereotypically, older people wish to be cosy, perchance more so than younger people. About two fifths of the way shine the page, there is a very large sized banner that precisely says Warm and Cosy. This would appeal to the target audience for the same reasons as the slogan.The picture at the bottom of this page is very clever in its composition regardless of where your eye falls, it will instantly be take aim around the entire photograph. On top of that, all the furniture in the picture is arranged to make the room look bigger than it is. To put forward this effect, the furniture in the centre of the room is very thin leglike and spindly with Acheronianer colour, and the furniture around the outside is quite bulky, but brightly coloured. All the colours used in the photograph are quite soft, natural colours su ck as browns, yellows and reds. The walls are painted a very neutral beige colour, which allows the viewer to picture how the room would look if they lived there far easier. This photograph could almost be used to take any kind of accommodation or furniture, yet works peculiarly well here because it portrays a very tranquil setting.The language is kindle in that it uses both egg and informal language, depending on what the community is trying to say. This could be very effective, but in this case it is poorly change and sends out a very confused message. It uses quite a chaw of persuasive vocabulary, and involves the audience very well, but still insufficiently. It concentrates a lot on a story about an old wo public who has one of these homes. In honesty, no reader wants to read about the success this company achieved for another person at least not to this extent. There are a couple of examples of superlative language, such as highest and latest. atomic number 53 of my fa vourite pieces of language in this leaflet is an oxymoron that readsIt all adds up to cost you lessThis short sentence is very clever, because it is unsloped ludicrous abundant to get the reader to stop and think about what they are reading.I think this would be quite successful in its aim, largely because its target audience is so limited, and it is easier to appeal to a fifteen-year age range that, for example, a forty-five year age range. The informal language would appeal, stereotypically, to the lower-class type person, and the formal would appeal, again stereotypically, to the upper-class range.The second leaflet is advertising trekking holidays in Ireland, under the company name Shamrocker, carrying the sloganWorld famous adventures for bandagingpackers.Its purpose is to advertise.The layout is quite various from the first leaflet it is much less structured (i.e. it doesnt look at first glance as if it has been aligned to a grid) whereas the first leaflet looks very squar e. However the colour scheme is similar, including lots of green and dark blue (like the black on the first leaflet). It is presented on double-sided A4 thick paper, which like the first leaflet is unfolded and imperforated. There are many images, including CGIs, maps and photographs. The font of the create verbally varies quite severely there are seventeen different styles of pen in total. There are segments of writing enclosed in boxes to high spot information that the company wants you to see first. There are, like the first leaflet but more detailed, contact details, including email, telephone number, website and company address.There are about three photographs on this leaflet, but they are all quite sharp. However, they are clear enough, and all have a similar foot a group of people looking happy, either in await of a rock or an Irish road sign. On the front, the top quarter of the page is taken up by the words The Shamrocker Ireland raging the legend. Underneath this , there is a photograph of a man in front of what appears to be a large grave headstone. The back is mostly blocks of writing, laid out in blocks under headings such as Our Mission, and then descriptions of different holidays the company offers. The lower eighth is the small print.The language used is very informal, persuasive and superlative, but it is in my effect slightly boring. It involves the audience well, but there isnt much to say for this leaflet when it comes to language.This leaflet would be very successful towards its target audience (which is stated in the small print, and is 17 35 year olds) but wouldnt get much interest for younger or older people because as they are trekking holidays, people over this age group may be physically unable to participate, and people under this age range may not be interested in walking for six days, just for the sake of walking, with no prize or incentive. The informal style would appeal to the target audience.In this essay, I have compared two different leaflets, both advertising. They both would, in theory, be very effective at achieving their goals. I look at that the companies chose the leaflet as their selected form of media because it can reach many people they are cheap to produce in mass and are effective at getting their message across.