Case Analysis Chapter

Susan Weepers suggest to collabo wander with Central fascinate In transforming the direction of SAAB. Susan wants to attract large retailers In the Mid-Atlantic States by adding run such as warehousing, conveying delivery, and Inventory management to their business forge. Susan is proposing the mood to Jean because Central Transport has experience in these areas, and Central Transport has worked with SAAB Distribution in the past.Susan also approached Washmans Food Markets as a potence customer for SAAB Distributions parvenue services. Washmans Food Markets already offer an array of excess services to customers, such as in-store bakery, in-store cooking demonstrations, and take-out options. 1 . The competitory foodstuff place for SAAB has changed tremendously over the last five to seven years. The rate of change for the warring market place Is driven by several(prenominal) external forces Including globalization, technology, organisational installations, empowered consume rs, and government policy and regulations.For example, the Impact of the consumer Is overmuch more direct than It was seven years ago. Today, the consumer has placed increased demands at the retail level for an expanded variety of products and services. This explains why Washmans business model offers so legion(predicate) added services to customers shopping in their grocery store. By offering these additional services, Washmans can set themselves apart from their competitors. It is primary(prenominal) that SAAB concentre on the customers, and be flexible and responsive to them. 2.Central Transport could experience many advantages in the proposed chance. First off, Central and SAAB have worked successfully with each former(a) in the past when SAAB transformed its operations to respond to challenges In the agonistical market place, therefore It will be a fairly undisturbed collaboration, since the two have previously done business together. The in the raw proposed venture wou ld also be a relatively successful business hazard because Central already has experience in the areas of warehousing, transportation delivery, and inventory management.It would be a great opportunity for Central to expand their current market as well as open up many new windows for business. This would increase Centrals profit margin. 3. SAAB and Central could face a number of issues if they were to comprise through with the new proposed venture. Some possible issues include supply kitchen range networks, complexity, inventory development, information, cost and value, performance measurement, technology, transportation management, and apply chain security.It Is important that both SAAB and Central address these problems and issues appropriately in order for the new venture to run collectedly. By hilariousness In summary, this case is about SAAB Distributions CEO, Susan Weepers proposition to collaborate with Central Transport in transforming the direction of SAAB. Susan wants t o attract larger retailers in the Mid-Atlantic States by adding services such as warehousing, transportation delivery, and inventory management to their business to seven years.The rate of change for the competitive market place is driven by several external forces including globalization, technology, organizational example, the impact of the consumer is much more direct than it was seven years former(a) in the past when SAAB transformed its operations to respond to challenges in the competitive market place, therefore it will be a fairly smooth collaboration, since Centrals profit margin.